About The AtlantaPros Team

Jim Larsin Koza - Atlanta Real EstateJim Koza - Realtor & Owner of The AtlantaPros Real Estate Team.

I have worked in the Atlanta residential real estate market since 1996. In my early years, I worked directly with all of my buyers and sellers, but over time I started developing relationships with other highly skilled Metro Atlanta specialists that I share some of my business with.  Mostly these partners have expertise in a variety of Metro Atlanta areas that are outside of my own service area.  Since some of my clients are moving to or from these other areas, to best care for their needs I ask my partners to step in to provide greater care in those areas than I could personally. Some of these agents also work in my service area, but have greater skills and experience in specialty situations like  horse farms, intown condominium living or commercial properties, for example. While I work directly with many clients, I'm 100% comfortable allowing my tremendous AtlantaPros partners assist when it is most beneficial to my clients. See what our past AtlantaPros' clients have said: Client Testimonials

As you browse the over 1500 pages of this site, you will see the results of over two decades of intense research and market knowledge, and hopefully you can get an idea of how well prepared my team and I are to help you with your real estate needs across Atlanta.

My agents and I are not salespeople... nor would we ever care to be. You've already decided to buy or sell a home, so we're simply here simply to make sure you have ALL the information, pros and cons, in order to make the best decisions for you and your family.

Here are some thoughts I'd like to share with you regarding how I personally work:

Do not expect me to tell you how gorgeous that granite is - you can see that for yourself. Instead, you'll find me pointing out the defects that you might otherwise overlook, like foundation and mold issues, defective building products, older systems that will soon need costly replacement, poor schools, commute difficulties, etc. If you know the pros AS WELL AS THE CONS of a home and still want to buy it, then it's the right home for you. It really is that simple.

I will tell you the "truth" about your home's condition, what you need to do to make it more appealing, and what the most marketable price range is for your home. Many agents give sellers a delightfully high price to raise the seller's expectations so they will list with that agent. In the end, the agent benefits by generating new buyers to work with through the advertising of the home, then later will nudge the seller to start dropping the price so it will actually sell. Of course sellers are inclined to buy into this because the hope of a higher selling price is quite tempting, right? Data research indicates an overpriced home sits on the market substantially longer, and in the end will more likely sell for LESS than its true value, because the listing is no longer fresh on the market, thus making it suspicious to buyers and their agents. Being fairly priced at the start is what gets you the best selling price, AND saves you the stress of months of people walking through your home, as well as the disappointment that comes with the realization you're not going to get that promised huge payoff.

Construction Knowledge
Many agents have never held a hammer in their lives. I was a specialized carpenter for eight years, and have personally gutted and rebuilt three Buckhead condos, and fully gutted and rebuilt my current 1885 Alpharetta landmark home, designed an oversized garage with loft for an apartment, and designed and built two professional beach volleyball courts with lights and adjacent commercial bathroom/shower building.

I'm a bright happy fellow, and try to mimic my clients personalities while I'm working with them. If you're a bit more on the serious side, that's the side of me you will get in return. If you're more outgoing though and appreciate lighthearted banter, I can promise plenty of great laughs. My work is serious and you'll be well taken care of, but let's have fun working together. Many of the great friends I have today started out as clients. Oh, and my headshots on this site are likely the only place you'll see me in a tie. Lol.

Before Real Estate
After attending the University of Nebraska. I also started and ran a specialized carpentry business for eight years. After that, I spent 13 years as a quick-witted radio personality, bouncing around the country and broadcasting in eight different cities. I worked in Spokane, Denver, Charlotte, Greenville SC, and spent my last four wonderful years on-the-air on Atlant's Star 94, before retiring from radio to pursue a career in real estate. I love what I do today, and have great pride in how my team and I take care of our clients.

My Off Hours
I've played volleyball 3-5 times a week for 40 years. In 2014 I built two beach volleyball courts at my home. They were so nice, the city of Alpharetta has allowed me to operate them commercially. I host juniors training, adult leagues, tournaments, pickup and more. I am blessed I get to share and promote a sport that I'm so passionate about.

Alpharetta Beach!
Alpharetta Beach Volleyball Courts

That's my story in a nutshell. If you'd like to hear more, or chat about your needs, please give me a call anytime: 404-433-4531

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