Which Realtor do you choose?
If youre like many people, you pick Realtor number three. This is an agent who seems willing to listen to your input and work with you. This is an agent that cares about putting the most money in your pocket. This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right? After all, everyoneelse does it!
The truth is that you may have just met an agent engaging in a questionable sales practice called "buying a listing." He "bought" the listing by suggesting you might be able to get a higher sales price than the other agents recommended. Most likely, he is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price.
Why do agents "buy" listings? There are basically two reasons. A well-meaning and hard working agent can feel pressure from a homeowner who has an inflated perception of his homes value. On the other hand, there are some agents who engage in this sales practice routinely.
What Happens Behind the Scenes
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Getting Your House Ready to Sell |
Want to Start Off With a High Sales Price? Beware! |
Types of Listing Contracts |
Details of a Listing Contract |
Listing Commissions and Related Issues |
The Listing Agent & Marketing Your Home |
The Listing Agent - Marketing Your House to Other Agents |
The Listing Agent - Marketing Your House to Homebuyers |
Showing Your House to Home Buyers |